Swipe to the left Optimising customer experience through staff identification By Lisa Demattia 26 August 2025 In the demanding world of retail, identifying staff is much more than just a formality. It plays an essential role in customer experience, security and brand image. A well-designed, visible and harmonised badge builds visitor confidence and ensures visual consistency across all points of sale. A complete range of products for every need PDC's range of professional identification products has been designed to respond to the diverse situations encountered in retail, while guaranteeing a high level of customisation and quality. Name badges and access cards can be fully customised to suit you, with the addition of text, a photo of the employee, logo, barcode, QR code or RFID chip. This customisation reinforces visual consistency between all points of sale, makes it easier for customers to identify staff and improves the fluidity of internal operations.To complement these solutions, we offer a wide range of lanyards for all uses, from models fitted with a safety clip to prevent any hazards in busy environments, to eco-friendly versions made from recycled materials. Their ergonomic design makes them comfortable to wear, even for long periods, and enables the badge to stand out perfectly. We also offer customised models to meet specific image and visual communication needs. Our badge holders and reels are sturdy and functional, providing effective protection for badges against knocks and wear and tear, while enabling quick, easy access for access control, secure terminals and information scans.We also offer a wide range of event wristbands, available in Tyvek paper for occasional use, in silicone for optimum resistance, or in woven and printed fabric for a top-of-the-range look. Fully customisable with your brand colours and logo, they can be adapted to any occasion: sales operations, product launches, promotional campaigns or in-house events. To complete this offer, we provide badge holders for all purposes, as well as Magicard printers enabling you to produce your badges directly on site. This comprehensive approach guarantees retailers an all-in-one solution. Click2Order: simplify and standardise identification in your shops Managing badges in a multi-site chain of shops can quickly become a headache, with the need for consistent graphics, quick production and logistics coordination. The Click2Order solution meets these challenges by offering each point of sale online access for easy ordering of predefined models based on the store's visual identity charter. Two packages are offered to suit your needs: the Standard package, available from 100 badges per year, guarantees a single design, online order tracking, downloadable invoices and a choice of express or standard delivery. The Pro package, starting at five hundred badges a year, offers customised models, made-to-measure dimensions, payment by credit line and the option of shipping to several countries. In all cases, on this platform you can order 24 hours a day, benefit from preferential rates and centralise the monitoring of stocks, deliveries and invoicing, while leaving each shop free to manage its own orders.Click here to learn more about our Click2Order solution. Undeniable advantages for retailers Using professional identification solutions brings a number of tangible benefits to retailers. Brand consistency is ensured by badges that match the company's visual world. Logistics become more fluid: shops can order quickly and directly, with no loss of consistency. Monitoring is simplified, with a clear view of orders and deliveries. Finally, the adaptability of our offer means that we can meet the needs of both small production runs and large volumes, with the flexibility of express or international deliveries.For more information about our products or our Click2Order system, please contact us by filling in this form. #click2order, #name badges, #permanent badges