Swipe to the left Discover the Magicard PriceCard Pro Flex+ printer: the ideal solution for retailers By Lisa Demattia 4 February 2026 In retail, managing customer cards, loyalty cards, gift cards or price tags is essential to organising the point of sale efficiently and strengthening customer relations. The Magicard PriceCard Pro Flex+ printer has been designed to meet these needs with a reliable, versatile and easy-to-use solution. It can print full-colour personalised plastic cards as well as durable price cards and labels, offering the flexibility needed for a variety of in-store uses. We also offer a wide range of compatible cards and tapes to ensure that you master the system quickly and enjoy perfect functioning from the very first use. Professional print quality for all your mediaThe Magicard PriceCard Pro Flex+ guarantees crisp and accurate printing that is perfectly suited to the demands of commercial environments. Thanks to its colour sublimation printing technology for plastic cards and thermal transfer for labels and long-format cards, it produces attractive results with excellent reproduction of text, logos and visuals. In particular, it enables white printing on black cards, offering high contrast and optimum legibility. This print quality helps to enhance the retailer’s image for regular use or larger runs. Longer format printing for greater flexibilityOne of the key features of the Magicard PriceCard Pro Flex+ is its ability to print cards longer than the standard size, up to 140 mm in length. This feature is particularly useful for displaying detailed information such as lists of ingredients, allergens or regulatory data on food products, while maximising the visual impact of the media. Flexibility, reliability and ease of useMagicard PriceCard Pro Flex+ combines versatility, robustness and ease of use to meet the needs of modern retailers. It makes it easy to personalise all types of media, whether loyalty cards, gift cards, customer badges or employee badges, while offering the possibility of producing cards and labels on demand, including black labels with white printing or cards longer than the standard size. Designed for intensive use, it ensures fast, consistent production, guaranteeing uniform, high-quality media, reducing the need for manual intervention and strengthening the professional image of the point of sale. Its intuitive installation and simple operation enable you to start printing in a matter of minutes, without any special technical skills, and the limited maintenance of consumables ensures smooth operation, even during very busy periods.A complete range of Magicard printers to meet every needTo adapt to the diversity of businesses and print volumes, we also offer a wide range of Magicard printers, covering solutions from the simplest to the most advanced. The Magicard Pronto100 model is ideal for small production runs and structures with moderate requirements, with intuitive and compact operation. The Magicard E+ is a reliable, cost-effective solution for businesses producing small to medium quantities of cards, with professional print quality and great ease of use. The Magicard 300 offers greater capacity while remaining reliable and secure, perfect for regular use in shops. For higher volumes and greater speed, the Magicard 600 offers high-performance, continuous printing. Finally, for very high quality prints or cards requiring a special finish, the Magicard Prima 8 stands out for its retransfer technology, suitable for demanding applications. Each model benefits from Magicard’s recognised expertise and quality, enabling each retailer to choose the solution best suited to its needs, while maintaining high standards in terms of printing.A profitable investment for your retail businessMagicard PriceCard Pro Flex+ is the ideal solution for retailers who want to combine quality, flexibility and ease of use. It makes it easy to create personalised media in colour, enables white printing on black cards and supports longer formats, giving a professional, legible and durable result. Thanks to its versatility and reliability, this printer is a natural fit for daily use at the point of sale, helping to improve internal organisation and the customer experience. #Magicard, #printer